September 2025 release notes: Text formatting freedom + smart dynamic content

Advanced text formatting: Your creative freedom unleashed

Remember the frustration of wanting to highlight just one word in a different color, or needing to make a single phrase larger for emphasis? Those days are over. Our enhanced text editor now gives you granular control over every word, letting you craft emails that perfectly match your vision.

What's new in the text editor

Font control at your fingertips

• Choose from our complete library of 28 web-safe fonts for any text selection
• Mix and match fonts within the same paragraph for creative hierarchy

Color your world

• Full color picker with hex input and RGB sliders for any text selection
• Quick access to your brand color presets—no more hunting for the right shade
• Text highlighting capabilities for important announcements or calls-to-action
• Visual color samples make selection effortless

Size matters

• Adjust font sizes for individual words or phrases without creating new blocks
• Custom size input for pixel-perfect control
• Built-in readability guardrails keep your emails performing well

Why you'll love advanced formatting

For content creators: Finally create the visual hierarchy you've been dreaming of. Highlight key dates in bright colors, make important prices stand out, or create beautiful mixed-font headlines—all within a single text block.

For brand managers: Maintain perfect brand consistency with quick access to approved colors and fonts while having the flexibility to emphasize what matters most in each campaign.

For busy marketers: Stop switching between multiple text blocks to achieve simple formatting effects. Create professional, eye-catching content faster than ever.

For everyone: Email clients can be tricky, but our formatting options are specifically chosen and tested to look great everywhere your subscribers read their email.

Dynamic content: One email, unlimited possibilities

Here's the game-changer: What if you could create one email that automatically shows different content to different segments? No more juggling multiple versions, no more risk of sending the wrong content to the wrong audience.

Dynamic content is the final piece that makes our Email Builder complete—and it's about to transform how you think about email personalization.

How dynamic content works

Simple as a toggle
Click any content block in your email and choose which segments should see it. That's it. The same email can show summer promotions to customers in warm climates while displaying winter gear to those experiencing cold weather.

Visual clarity
Clear indicators show you exactly which blocks have dynamic rules applied. No guessing, no confusion—just obvious visual cues that keep you in control.

Smart previewing
Switch between segment views instantly in preview-mode to see exactly what each audience will receive. Send test emails to yourself and your colleagues from any segment's perspective to verify everything looks perfect.

Copy protection
When you duplicate content or save templates, all your dynamic rules come along automatically. Your smart targeting stays intact.

Real-world magic in action

For multi-location businesses: Show store-specific promotions, local event information, or region-appropriate product recommendations—all from one email campaign.

For product marketers: Display relevant features to different customer tiers. Enterprise clients see advanced capabilities while small business customers see simplified benefits.

For compliance teams: Include different legal disclaimers, terms, or regulatory information based on subscriber location—without managing separate email versions.

For e-commerce: Show personalized product recommendations, inventory-specific offers, or customer segment-appropriate pricing—automatically.

For event organizers: Display location-specific session schedules, local networking events, or region-appropriate travel information.

The efficiency revolution

Think about your current process: Creating multiple versions of similar emails, carefully managing lists, hoping you don't accidentally send the wrong version to the wrong group. Dynamic content eliminates all of that complexity while actually giving you more targeting power.

One email creation session can now serve dozens of different audience experiences. Your content stays organized, your targeting stays sophisticated, and your risk of errors virtually disappears.

Technical excellence you can trust

Both features integrate seamlessly with everything you already know and love about Flexmail:

• Email client compatibility: Extensive testing ensures your formatting and dynamic content work perfectly across all major email clients
• Mobile optimization: Every formatting choice and dynamic rule is optimized for mobile reading
• Brand Kit integration: Your approved colors and fonts are automatically available in the advanced formatting options
• Segment integration: Dynamic content works with all your existing segments—no additional setup required

Getting started

Ready to explore advanced formatting?

1. Open any email in the Email Builder
2. Select text within any text block
3. Watch the formatting options appear in your text toolbar
4. Experiment with fonts, colors, and sizes to create the perfect emphasis

Excited to try dynamic content? (Available on Pro and Premium plans)

1. Click any content structure in your email
2. Toggle on "Visibility settings" in the right panel
3. Select which segments should see that content
4. Use the preview dropdown to see your email through each segment's eyes
5. Send yourself test emails to experience the magic firsthand

The September updates represent months of development focused on one goal: giving you professional-grade tools that remain surprisingly simple to use. Whether you're crafting your first newsletter or your thousandth campaign, these features adapt to your needs and grow with your ambitions.

Questions about dynamic content or advanced formatting? Our team is here to help you unlock the full potential of personalized email marketing.