Send emails that people read
Successful email communication responds exactly to your contacts’ needs and interests. Your recipient knows these best, of course. This is why we make identifying these interests as easy as possible.
People go to your unsubscribe page for a reason
Not everybody wants to stop getting something altogether. In many cases they only want fewer - or different - emails. If unsubscribing is the only way in which they can receive fewer emails, most of them will opt for it. Let them know why they receive specific emails and make them indicate what is interesting to them.
Include your consent registration in Flexmail
Combine relevant information about your contacts under interests. Give your contacts more context via a clear description in their own language, so that they know exactly why they receive certain emails and so that you will reduce your unsubscriptions considerably.
More about the unsubscribe page
Determine your public and private interests
Give your contacts control of the emails they receive from you. Make their profiles even more complete by adding relevant information yourself, such as webinars they have attended, products they have bought, or temporary tags.
Effective targeting on the basis of interests
The better you understand the target group, the better your message will stick. Use your interests for creating new target groups. Import your interests to have a basis, build your automation scenarios on them, or register your readers for specific communication on the basis of the form they complete.
Discover how to build new target groupsYour profile page in your branding
Personalise your public pages in your own branding to enhance recognisability and trust among your recipients. Add your own colours and images to give everything the right touch.
More about custom branding
Personalise important elements of your email
Adjust the most important image of your email or show other titles to maximise the success of your email among various target groups.
More about personalised newslettersWould you like to try Flexmail?
Register your free test account and try our features for 30 days. Design interesting emails, build your target groups, and send your contacts emails that respond to their unique situation. Our support team helps you make the best possible start.